Souvenir and most other kinds of stores proliferate both in and around the Myoko Kogen train station and Akakura’s main street. Akakura is also where you will find a few convenience stores and a pharmacy plus many others selling everything from light-as-air cakes to chopsticks and homewares. Ski and snowboard equipment stores are few with many outlets focussing on rental only.
The substantial base facility at Suginohara is a good place to pick up ski accessories such as gloves and goggles along with snacks.
If you are looking to truly shop, head for Joetsu City a short distance by bus or train from Myoko Kogen, and indulge in retail therapy at the Wing Market (Jusco)_ shopping area for retail therapy.
Open Market “Rokusai-ichi”
Location: near the Ichi Shrine
Shop: fresh vegetables, fruits, fish, wild plants, flowers and much more
The Rice and Sake Warehouse of Wonder
Location: 867-1 Sanwa-ku in Joetsu City
Shop: liquors, Japanese rice, and sake
Phone: +81 025-532-4189
Kawakami
Location: 1223 Kitagata, Joetsu City
Shop: wines
Phone: +81 0255-28-4002
St. Cousair Winery
Location: near JR Mure station
Shop: gift shop and winery
Phone: +81 026-253-7002
Shinano Brewery
Location: Kurohime Heights
Shop: souvenir, liquors
Phone: +81 026-255-6633
The Myoko Kogen Beer Hall
Location: near the Hotel Alpenblick
Shop: liquors
Phone: +81 0255-86-2600